Case Studies
Businesses already running smarter.
No invented numbers, no composite examples — every case study here is a real client.
Most consultancies in this space fill a case studies page with composite examples, projected numbers, or clients who agreed to be named but not quoted with any real detail. We'd rather have three genuine examples than a dozen padded-out ones, so what's below is a complete list — not a curated highlight reel with the underwhelming results left out.
Each entry reflects a real engagement: a real business, a real problem, and — where the system has been live long enough to measure — a real result. Where a project is still in build or too recent to report on honestly, we say so, rather than publishing a number that hasn't actually been earned yet.
We work across health & wellness, hospitality, and food & beverage already, and we're actively building out results in trades and other service businesses — the current focus of the industries we serve. If your business isn't reflected in the list below yet, that's a gap in our published portfolio, not a sign we haven't thought about how the same systems would apply to you — see how it works for the process, industry by industry.
Each case study below covers the same four things: the context behind the problem, the specific challenge this business faced, what we actually built, and what it means more broadly for businesses facing a similar gap between demand and capacity. We've tried to write these so they're useful even if your business is nothing like the ones featured — the underlying pattern usually travels better than the specifics do.
Health & Wellness · Belfast
Pinnacle Health NI
AI booking and follow-up cut missed enquiries by 40%
AI booking, automated patient follow-ups, and intelligent enquiry handling for a Belfast health and wellness clinic.
Pinnacle Health NI was losing enquiries to slow response times during busy clinic hours, when reception staff were correctly focused on the patients physically in front of them, leaving new enquiries — calls, messages, and booking requests — to queue behind in-person care with no dedicated capacity to catch them in real time.
reduction in missed enquiries
Hospitality · Northern Ireland
The Warren Collection
One AI concierge, multiple properties, enquiries handled around the clock
An AI concierge system covering guest enquiries across multiple hotel properties.
Guest enquiries arrived at all hours, across multiple properties, with no single reception desk able to cover every question at every hour — and with each property having its own specifics that a shared, generic response process couldn't reflect accurately, risking guests receiving inconsistent or inaccurate answers depending on which property, or which hour, they happened to reach out during.
guest enquiries handled automatically
Food & Beverage · Nutts Corner
thirty3coffee
An AI-driven batch ordering platform for wholesale clients
An AI batch ordering platform built for thirty3coffee's wholesale client base.
Wholesale ordering for a growing coffee business meant repetitive back-and-forth for the same recurring orders, taking time away from roasting and fulfilment — admin that scaled up in direct proportion to the wholesale client base growing, rather than becoming more efficient as the business got bigger.
Launching 2026
What Ties These Together
Three different industries, one consistent pattern.
A Belfast health clinic, a multi-property hospitality group, and a growing wholesale coffee roaster don't look like the same kind of business on the surface. But the underlying problem in each case was recognisably similar: real demand arriving faster, or more repetitively, than a busy team could handle by hand — not because of a lack of skill or effort, but because of a structural gap between how much attention a task needed and how much was realistically available for it.
In each case, the fix wasn't to add headcount or hope the team would somehow find more hours in the day. It was to build a system specifically around where that gap actually was — enquiry timing for the clinic, round-the-clock consistency for the hospitality group, repetitive ordering admin for the coffee roaster — and let it close that gap automatically, every time, rather than depending on someone catching it manually.
That's the same underlying approach we'd bring to a trades business, a salon, or a professional services firm — see industries for how it applies specifically to yours, or how it works for the process that gets us from a first conversation to a system like the ones above.
Common questions
Are these results typical, or best-case examples?
They're the complete list of clients whose systems have been live long enough to report on honestly, not a filtered selection of the best-performing ones. We have three published case studies because we have three engagements we can report on truthfully — not because we've hidden weaker results.
Why don't you have case studies in trades or the other industries you list?
Our published portfolio reflects where our earliest client relationships happened to be, which skewed toward health & wellness, hospitality, and food & beverage. Our current focus has shifted toward trades and service businesses, and we expect that portfolio gap to close as those engagements mature enough to report on — we won't publish a trades case study until we have a real one.
How do you decide what result to publish for a client?
Whatever metric the client themselves considers meaningful and can confirm — a reduction in missed enquiries, coverage hours, or a similar concrete measure — rather than a metric we've chosen because it sounds impressive. If a result can't be measured honestly yet, we don't publish one.
Can I speak to a current client as a reference?
Ask us directly on a discovery call. Whether a reference conversation is possible depends on the individual client's availability and preference, but we're happy to explore it where it makes sense.
Ready to talk about your business specifically?
Book a no-obligation discovery call. No jargon, no pitch — just an hour spent understanding how you actually work.