Case Studies
Businesses already running smarter.
No invented numbers, no composite examples: every case study here is a real client.
Most consultancies in this space fill a case studies page with composite examples, projected numbers, or clients who agreed to be named but not quoted with any real detail. We'd rather have three genuine examples than a dozen padded-out ones, so what's below is a complete list, not a curated highlight reel with the underwhelming results left out.
Each entry reflects a real engagement: a real business, a real problem, and, where the system has been live long enough to measure, a real result. Where a project is still in build or too recent to report on honestly, we say so, rather than publishing a number that hasn't actually been earned yet.
We work across health & wellness, hospitality, and food & beverage already, and we're actively building out results in trades and other service businesses, the current focus of the industries we serve. If your business isn't reflected in the list below yet, that's a gap in our published portfolio, not a sign we haven't thought about how the same systems would apply to you. See how it works for the process, industry by industry.
Each case study below covers the same four things: the context behind the problem, the specific challenge this business faced, what we actually built, and what it means more broadly for businesses facing a similar gap between demand and capacity. We've tried to write these so they're useful even if your business is nothing like the ones featured. The underlying pattern usually travels better than the specifics do.
Bed & Breakfast · Aldergrove, Co. Antrim
Crookedstone House
A real website and a CRM, instead of relying on Booking.com and a personal inbox
A new website and CRM for a B&B near Belfast International Airport, so every enquiry is captured and followed up rather than living only inside Booking.com or a personal email account.
Crookedstone House didn't have a dedicated website of its own to point guests to, and had no central place for direct enquiries, phone, email, or otherwise, to land. Bookings largely flowed through Booking.com, where the business pays a commission and has limited ownership over the guest relationship itself.
Live
Trades · Northern Ireland
Feeney Flooring and Blinds
An AI product specialist that also manages two separate booking calendars
A website with an AI flooring and blinds specialist, WhatsApp as a real channel, and two AI-managed booking calendars, backed by a CRM.
Feeney Flooring and Blinds needed to answer real product questions quickly, manage two genuinely separate booking calendars without double-booking across them, and meet customers on WhatsApp as well as more traditional channels, all without it becoming a full-time job on top of the fitting work itself.
Launching 2026
Food & Beverage · Nutts Corner
thirty3coffee
Giving an independent coffee shop a proper front door online
A fully designed, professionally built website for thirty3coffee, so the brand finally has a home online that matches the quality of what's in the cup.
thirty3coffee didn't have a website that reflected the quality of the business, which meant anyone who hadn't already discovered it on Instagram had no easy way to see the menu, check opening hours, or get a real sense of the place before walking in.
Launching 2026
What Ties These Together
Different businesses, deliberately different-sized fixes.
A B&B near Belfast International Airport, a flooring and blinds specialist, and an independent coffee shop don't look like the same kind of project, and they aren't. One needed a full AI system: a product specialist, WhatsApp, and two booking calendars it manages directly. Another needed a proper website and a CRM behind it, so no enquiry gets lost between a booking platform, email, and the phone. The third just needed a real website, nothing automated, because that's what actually solved its problem.
We don't scope every project as if it needs the same amount of AI. Some businesses we work with need a genuinely automated system; others need something much simpler, done properly. Figuring out which is true for you starts with a real conversation about what's actually going wrong, not a fixed package.
See industries for how this applies to yours, or how it works for the process that gets us from a first conversation to a system scoped around what you actually need.
Common questions
Are these results typical, or best-case examples?
They're the complete list of clients whose projects we can report on honestly, not a filtered selection of the best-performing ones. We have three published case studies because we have three engagements to show, not because we've hidden weaker results. Not all three involve the same amount of AI, either, some clients need a full automated system, others need something much simpler, and we publish both kinds.
Why do these case studies vary so much in scope?
Because the clients themselves varied. Feeney Flooring and Blinds needed a full AI system: a product specialist, WhatsApp, and calendar management. Crookedstone House needed a proper website and a CRM behind it. thirty3coffee just needed a real website. We scope each project around what the business actually needs, not a fixed package, and we'd rather publish that honestly than make every case study look like the biggest one.
How do you decide what result to publish for a client?
Whatever metric the client themselves considers meaningful and can confirm, such as a reduction in missed enquiries or coverage hours, rather than a metric we've chosen because it sounds impressive. If a result can't be measured honestly yet, we don't publish one.
Can I speak to a current client as a reference?
Ask us directly on a discovery call. Whether a reference conversation is possible depends on the individual client's availability and preference, but we're happy to explore it where it makes sense.
Ready to talk about your business specifically?
Book a no-obligation discovery call. No jargon, no pitch — just an hour spent understanding how you actually work.