Industries
Built around how your industry actually works.
A physio clinic's booking flow isn't a tradesperson's callout flow. We build around the specifics of your industry, not a generic template.
The same underlying problem — enquiries arriving faster than a busy person can catch them — shows up differently depending on what your business actually does. A missed call costs a plumber a call-out. An unanswered enquiry costs a salon a chair-hour that can't be resold once the slot has passed. A slow first reply costs a solicitor a client's confidence before the relationship has even begun.
Because the shape of the problem is different in each case, the shape of the fix has to be different too. That's why we build around industry specifics — how your bookings actually work, what your customers actually ask, what "urgent" means in your line of work — rather than adapting one generic chatbot across every client we take on.
Below are the five areas where we've done the most work so far. Each page goes into what the problem looks like day to day for that type of business, and which of our services tend to matter most.
None of this is guesswork on our part. Each industry page below reflects patterns we've actually seen scoping and building systems for businesses in that space — what a typical day looks like, where enquiries are most likely to slip, and which of our services tend to get used first versus added later.
Trades
Electricians, plumbers, builders, and heating engineers — for whom every unanswered call is a job that went to someone else.
When you're up a ladder or under a floor, you can't answer the phone. We build systems that answer it for you, book the callout, and follow up on the quote you sent last week.
A typical day for a one- or two-van operation involves being on tools for six, seven, eight hours, with the phone ringing throughout — some calls routine, some urgent, most arriving at exactly the wrong moment to answer properly. Without a system, that means either stopping work to take the call (and the job in front of you slows down) or letting it ring out (and the job on the other end of the phone goes elsewhere). Neither is a good trade-off, and it's one that a well-built AI system removes rather than manages.
Home & Property Services
Cleaning, landscaping, and property maintenance businesses juggling recurring schedules and one-off jobs at once.
Recurring clients need reliable reminders; one-off enquiries need a fast reply. We build systems that handle both without you managing two separate processes by hand.
A property services business with a recurring client base is often juggling a full day of scheduled visits with new enquiries arriving throughout — a mix that makes it genuinely difficult to give both the attention they need without a system doing some of the coordination in the background. Recurring visits need confirming and reminding; new enquiries need answering and quoting, often on the same afternoon they come in, before the moment passes.
Salons & Personal Care
Hair, beauty, and wellness businesses where a missed booking call is a missed chair-hour that can't be recovered.
An empty appointment slot is gone the moment it passes. We build booking and reminder systems that keep chairs full and no-shows rare.
A busy salon day means staff are with clients back-to-back, which is exactly when the phone is hardest to answer — the same problem trades businesses have, just with less flexibility to call back later, because the caller wanted a slot for tonight or tomorrow, not whenever someone gets a free minute. A booking system that runs independently of staff availability removes that conflict entirely.
Automotive Services
Garages and MOT centres balancing walk-ins, bookings, and parts logistics with a phone that never stops ringing.
Between diagnostics, walk-ins, and the phone ringing, booking calls are the first thing to get delayed. We build systems that take the call while you keep working on the car in front of you.
On a normal day, a small garage is running diagnostics, working through booked services, handling walk-in enquiries, and fielding calls from customers wanting updates — often with one or two people covering all of it. Every call taken is time off the tools; every call missed is a booking or a frustrated existing customer. An AI system that handles booking and routine status updates directly removes a genuine daily bottleneck, not a hypothetical one.
Professional Services
Accountants, solicitors, and consultants for whom a slow first reply undermines the professionalism the rest of the business relies on.
Clients judge responsiveness as a proxy for competence. We build enquiry handling and follow-up that reflects the standard you hold the rest of your work to.
A professional services firm's day is usually split between deep, billable client work and the surrounding admin of new enquiries, consultation bookings, and proposal follow-up — work that competes directly with the billable hours it's meant to lead to. Every hour spent on intake admin is an hour not spent on paying client work, which makes automating the repetitive parts of intake a direct efficiency gain, not just a convenience.
How We Scope By Industry
Industry knowledge, then your specifics.
Knowing the common patterns in, say, salon booking or trades call-outs gives us a faster starting point on a discovery call — we're not starting from zero on what "urgent" typically means for a plumber, or what usually drives a no-show for a hairdresser. But that starting point is exactly that: a starting point. The actual system is built around your specific services, your specific customers, and how your business specifically runs, not a template with your name added to it. See how it works for the full process, from discovery call through to a live system.
Common questions
My business doesn't fit neatly into one of these five categories — can you still help?
Almost certainly. These five reflect where we've done the most work, not a hard boundary on who we'll work with. If your business shares the underlying problem — enquiries arriving faster than they can be handled by hand — the discovery call is where we figure out how the same approach applies to you.
Why these five industries specifically?
They're the trades and service businesses where we consistently see the same pattern: high enquiry volume, limited spare capacity to answer it, and a real cost to missing it. That pattern shows up clearly in trades, home and property services, salons, automotive, and professional services — but it isn't exclusive to them.
Do you build different systems for each industry, or the same system relabelled?
Different systems. The underlying services — enquiries, bookings, follow-up, admin — are the same building blocks, but what's actually built is scoped around your specific business: your services, your booking patterns, your tone, your customers' actual questions.
Is there a minimum size of business you work with?
No. Some of the businesses we work with are a single tradesperson with a van; others have small teams across multiple sites. The problem this solves — enquiries arriving faster than a busy person can catch them — applies at both ends of that range.
Do industries with existing case studies get priority over new industries?
No — our published case studies reflect where our earliest client relationships happened to be, not where our current focus is. Trades and independent service businesses are the current priority, regardless of what's in our published portfolio so far.
Ready to talk about your business specifically?
Book a no-obligation discovery call. No jargon, no pitch — just an hour spent understanding how you actually work.