Services
Follow-Ups & Nurture
The quote that never got chased, the review that was never asked for — handled automatically, every time.
Following up takes discipline and time — two things in short supply after a full day of actual work. A quote goes out on Monday, and by Friday it's forgotten, not because the customer wasn't interested, but because nobody circled back before they went with someone who did.
The same pattern shows up after the job's done. A happy customer would gladly leave a review or book again, but the moment passes, nobody asks, and the goodwill from a job well done never turns into anything you can point new customers to.
A follow-ups and nurture system closes that gap. It doesn't forget, it doesn't get busy, and it follows up at sensible, well-timed intervals — so quotes get chased and good jobs get turned into reviews, without it depending on anyone remembering to do it manually.
The value compounds over time in a way that's easy to underestimate month to month. A handful of extra quotes converted and a steady trickle of extra reviews might not feel dramatic in any single week, but across a year they add up to meaningfully more booked work and a stronger reputation than leaving both to chance.
Quick win
Automated review requests
A single automation triggered when a job's marked complete: a well-timed, personal-feeling request for a Google review. Low effort, compounding return, and usually live within a few days.
Bespoke build
Full nurture sequence
A tailored sequence across quotes, bookings, and post-job follow-up, written in your voice and matched to how long your sales cycle actually takes — from a same-day callout to a multi-week renovation quote.
Signs You Need This
Does this sound like your week?
- You've sent a quote and genuinely can't remember if you ever followed it up
- You know you should be asking for reviews more consistently, but it never quite happens
- Customers who went quiet after a quote sometimes turn up on a competitor's job instead
- Following up feels like nagging, so it gets skipped rather than done badly
- You have no consistent record of which enquiries are still open and which have gone cold
- Your online reviews haven't kept pace with how many happy customers you've actually had
How It Works
It tracks what's still open
Every quote and enquiry that hasn't converted is tracked automatically, so nothing depends on someone remembering to check a notebook or a mental list of who still owes a reply.
It follows up at the right moments
Timed sequences — not a single generic nudge — reach out across the channels your customers actually use, written in your voice rather than a template that reads like a template. Timing and tone are agreed with you during scoping, not fixed defaults.
It asks for reviews when it matters most
Post-job requests go out at the moment satisfaction is highest, rather than days later when the memory of the job has faded and the motivation to leave a review has gone with it. Over months, that consistency compounds into a stronger, more current set of reviews than sporadic manual asking ever produces.
What It Covers
Quote and enquiry follow-up
Automatic, sensibly timed follow-up on anything that hasn't converted, so nothing goes cold by accident.
Review requests
Sent at the moment a job is marked complete, when satisfaction — and the willingness to leave a review — is highest.
WhatsApp and SMS automation
Follow-up on the channels your customers actually use, not just email that might sit unread.
A simple view of what's outstanding
See what's been followed up and what hasn't, without digging through old messages to check.
Common questions
Won't automated messages feel impersonal?
Only if they're written badly. We write every sequence in your business's actual voice, and set sensible limits on frequency so it never feels like spam.
Can it integrate with WhatsApp?
Yes, where relevant to your customers — we'll assess during scoping whether WhatsApp, SMS, email, or a mix makes sense for your audience.
How many times will it follow up before giving up?
That's agreed with you during scoping — enough to genuinely reduce quotes going cold, without tipping into the kind of persistence that puts a customer off. You set the limit, not a default we impose.
Can I see which quotes are still being followed up on?
Yes — this connects to the same record-keeping covered under admin and back-office, so you have a simple view of what's outstanding rather than having to ask.
Will it ask for a review even if the job didn't go perfectly?
No — review requests are only ever sent in line with rules you set, and we'll talk through how you want that judged during scoping, rather than firing a request off regardless of outcome.
Can follow-up sequences differ between new enquiries and existing customers?
Yes — a first-time enquiry chase and a repeat customer's rebooking prompt usually need different tones and timing, and we build separate sequences for each rather than treating every contact the same way.
What if a customer replies asking to stop being contacted?
That's honoured immediately and automatically — opting out of follow-up is always respected, in line with standard good practice for any automated messaging, and we build that into every sequence from the start.
Who this works well for
Follow-Ups & Nurture tends to matter most for businesses like:
Want to talk through follow-ups & nurture for your business?
Book a no-obligation discovery call. No jargon, no pitch — just an hour spent understanding how you actually work.